Tools that pay
for themselves
Every tool we build solves a specific problem — shipping margins, ad waste, slow reporting, conversion leaks. If it doesn't save or make you money, we don't build it.
Shipping Profitability Calculator
Map every product's dimensions, weight, and landed cost against carrier rates per state. See exactly which SKUs are losing money in transit and restructure your shipping tiers to recover margin.
- Per-SKU, per-state margin heatmap
- Cubic weight vs actual weight comparison
- Carrier rate mapping across all zones
Ad Account Auditor
AI crawls your Meta and Google ad accounts to find wasted spend, poor campaign structure, missing tracking, audience overlap, and underperforming creatives. You get a scored report with a clear list of what to fix.
- Account health score out of 100
- Wasted spend estimate with specific campaigns flagged
- Tracking and pixel verification
$2,140/mo on campaigns with <1% CTR
4 ad sets are draining budget with no engagement — pause or reformat creative.
80%+ audience overlap on 3 ad sets
You're bidding against yourself — consolidate audiences to recover spend.
CAPI not firing on 2 pixel events
InitiateCheckout and AddPaymentInfo missing server-side signal.
No retargeting for cart abandoners
187 abandoned carts in the last 30 days with no follow-up audience.
Brand Reel
"A Store Built for Makers"
Workshop Montage
"More Than a Tool Store"
UGC Talk-to-Camera
"Buying the Wrong Gear Costs More"
Founder Video
"Why Specialist Suppliers Matter"
Founder Story
"The HammerRoo Story"
Creative Tracker
Track every ad concept from brief to approval to live. Full-funnel coverage across brand, product, and product-line campaigns. Built for teams running 10+ creatives who need a system, not a spreadsheet.
- Pipeline view: Brief → Approved → Filmed → Edited → Live
- Multi-campaign support (brand, product, product-line)
- Funnel stage tagging (Unaware → Most Aware)
Landing Page & CRO Analyser
AI reviews your landing pages, product pages, and checkout flow for conversion killers. Page speed, mobile usability, trust signals, CTA placement — everything that stops people from buying.
- Speed, mobile, SEO, and CRO scores
- Prioritised issue list with severity levels
- Works with Shopify, WordPress, or any website
Add-to-cart button below fold on mobile
Users scroll past 3 image carousels before seeing CTA.
No reviews or social proof visible
142 reviews in Shopify but not displayed on page.
Shipping info only at checkout
Free shipping threshold not shown on product page.
Checkout flow is clean (3 steps)
Payment options well-presented, guest checkout enabled.
Performance Dashboard
Shopify revenue, Meta Ads, and Google Ads in one live dashboard. See blended ROAS, CPA, and revenue trends without logging into three platforms or waiting for a spreadsheet.
- Unified Shopify + Meta + Google view
- Revenue by source with stacked breakdown
- Live data — no more half-day manual reporting
More tools on the way
We're always building. These are next on the list.
Rapid Ad Launcher
Launch dozens of ad variations across Meta and Google in minutes via API instead of clicking through Ads Manager.
Ad Copy Generator
AI writes ad copy variations from your product data and brand voice. Headlines, descriptions, and hooks — ready to test.
Product Feed Optimiser
Fix your Google Shopping feed. AI rewrites titles, improves descriptions, and flags missing attributes.
Product Profitability Analyser
True profit per product after COGS, shipping, and ad spend. See which products actually make money.
Budget Optimiser
AI recommends where to shift spend across Meta and Google for maximum return. Let the data decide.
Customer Cohort Analyser
Segment customers by LTV, purchase frequency, and acquisition source. Build lookalike audiences from your best buyers.
Need a tool we
haven't built yet?
If your business has a problem that a custom tool could solve, we'll build it. Tell us what's costing you money — we'll tell you what we'd build to fix it.
Tell us the problem