Terms of Service

1. About these terms

These Terms of Service ("Terms") govern your use of the services provided by Alpaca Advertising Australia ABN 27 691 260 330 ("Alpaca Ads", "we", "us"). By engaging our services or using our website at alpacaads.com.au, you agree to these Terms.

2. Services

Alpaca Ads provides paid advertising management, performance monitoring, and custom AI tools for e-commerce and service businesses. Our services include but are not limited to:

• Google Ads campaign management and optimisation
• Meta Ads campaign management and optimisation
• Shopify e-commerce performance analysis
• Cross-platform reporting and analytics
• Custom AI tools built for your specific business needs

3. Client obligations

When using our services, you agree to:

• Provide accurate and complete information about your business and advertising accounts
• Grant necessary access to advertising platforms (Google Ads, Meta Ads, Shopify) required to deliver our services
• Respond to communications in a timely manner where your input is needed
• Comply with the terms of service of all connected advertising platforms
• Not use our services for any unlawful purpose

4. Platform access and data

To deliver our services, we require authorised access to your advertising accounts via official APIs (Google Ads API, Meta Marketing API, Shopify API). You authorise us to access, read, and use data from these platforms solely to provide the services described in your engagement agreement.

We access this data in a read-only capacity for monitoring and reporting purposes. Any changes to campaigns, budgets, or account settings will only be made with your prior approval unless otherwise agreed in writing.

You may revoke platform access at any time by disconnecting our application from your accounts. See our Privacy Policy for details on how we handle your data.

5. Fees and payment

Service fees are as agreed in your engagement proposal. Unless otherwise specified, invoices are issued monthly and payable within 14 days. We reserve the right to suspend services for overdue accounts exceeding 30 days.

6. Intellectual property

All tools, reports, templates, and systems created by Alpaca Ads remain our intellectual property unless explicitly transferred in writing. Deliverables created specifically for your business (reports, analyses, recommendations) are licensed to you for your internal use.

Your brand assets, advertising content, and business data remain your property at all times.

7. Limitation of liability

Advertising performance is influenced by many factors outside our control, including market conditions, competitor activity, platform algorithm changes, and product-market fit. We do not guarantee specific performance outcomes, revenue figures, or return on ad spend.

To the maximum extent permitted by law, our liability for any claim arising from our services is limited to the fees paid by you in the 3 months preceding the claim. We are not liable for any indirect, incidental, or consequential damages.

Nothing in these Terms excludes or limits liability that cannot be excluded under Australian Consumer Law.

8. Confidentiality

Both parties agree to keep confidential any non-public information disclosed during the course of our engagement. This includes advertising performance data, business strategies, pricing, and any proprietary tools or methods. This obligation survives termination of our services.

9. Termination

Either party may terminate the service engagement with 30 days written notice. Upon termination, we will revoke access to internal tools, provide any outstanding reports, and delete your data within 90 days (unless retention is required by law). Access to connected advertising platforms will be disconnected promptly.

10. Governing law

These Terms are governed by the laws of New South Wales, Australia. Any disputes arising from these Terms or our services will be subject to the exclusive jurisdiction of the courts of New South Wales.

11. Changes to these terms

We may update these Terms from time to time. Changes will be posted on this page with an updated revision date. If you are an active client, we will notify you of material changes by email. Continued use of our services after changes are posted constitutes acceptance.

12. Contact

If you have questions about these Terms, contact us:

Kevin Quin
Alpaca Advertising Australia
kevin@alpacaads.com.au
New South Wales, Australia